Why Luxury Brands Should Avoid Chasing Trends: A Strategic Guide for Brand Managers

Why Luxury Brands Should Avoid Chasing Trends: A Strategic Guide for Brand Managers

Luxury brand marketing is a different game altogether. Unlike mainstream marketing, where attention is currency and trends dominate strategy, marketing to high-net-worth individuals (HNWIs) requires nuance, subtlety, and a profound understanding...

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Why video marketing is so important

If you use video as part of your marketing strategy it can be a powerful tool that can be used to reach a wider audience, increase brand awareness, and ultimately generate leads to promote a product or service. Here are some of the reasons...

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Why businesses aren’t getting results with video marketing

Why businesses aren’t getting results with video marketing

This is the biggest mistake that a lot of people are making when using video in their marketing, to get better results they just need to change one thing.

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