The Importance of Video Marketing
It will sound bias, but there is no denying how powerful video marketing is.
For Able2B, we helped them reach new audiences they struggled to reach resulting in new enquiries beyond their service radius. However the high-quality videos that engage your audience can be challenging to make. That’s where divine.media come in.
We worked with the Norfolk based gym again to create a series of videos for their video marketing campaign. These videos helped them build brand awareness and generate enquiries from the Midlands and beyond!
In this blog post, we share the results of our campaign and offer our tips for creating a successful video marketing series.
Firstly, in order for your video marketing campaign to be successful you must identify the demographic you want to reach with your videos.
What are their interests? What questions do they have?
Once you understand who is going to be watching your content, you can start to create videos that are relevant and engaging to them.
With Able2B we wanted to target parents and carers who haven’t heard of their gym or are actively looking for a qualified service provider who can help individuals with their condition.
The next step is to develop a clear video marketing strategy. What are your goals for the video series? Do you want to increase brand awareness? Generate enquiries? Drive sales? Once you what your goals are, you can begin to plan your content.
Our video marketing series for Able2B was designed to increase brand awareness and generate enquiries. We created a series of short, narrative driven videos that builds trust and answered common questions about Able2B’s services.
We also included a call to action at the end of each video, encouraging viewers to visit Able2B’s website for more information. It was important that we focused first and foremost on the individual’s story, this is so narrative provides social proof of what’s achievable by using Able2B’s services.
We also split the narrative across multiple videos that are less than 90 seconds long to ensure the videos are consumable for social media and sharable.
The promoted video series was promoted through a variety of channels, including social media and email marketing. We also embedded the videos on Able2B’s website.
The video marketing series was a huge success for Able2B. The videos generated over 350,000 views and resulted in a significant increase in enquiries, website traffic and followers on social media. This also massively benefits Able2B easing the pressure of having to explain their services time and time again, so they can allocate their resources to helping more people whilst the videos sell the service they provide.
Here’s what Able2B had to say about the video series we produced:
Top tips for successful video marketing:
- Clearly identify your target demographic.
- Develop a set of achievable goals for your video marketing strategy.
- Create videos that are relevant, helpful and engaging to your audience.
- Share your videos through your website, social media and email marketing.
- Analyse your results and make adjustments as needed for future videos.
Video marketing is a powerful way to reach new customers and grow your business. If you’re looking for a way to increase brand awareness and generate leads, we encourage you to consider creating a video marketing series.
If you’re interested in learning more about how we can help you create a successful video marketing series, contact us today.