by Sean CarrLuxury brands secret to winning with video
Most people think high-impact video marketing is about camera gear.
When divine.media started, we didn’t have state of the art equipment.
Plot twist: It’s not the secret to winning.
The best equipment in the world won’t save:
– A message that lacks clarity.
– A hook that fails to grab attention within the first 3 seconds.
– Video assets that doesn’t align with your ICP.
Sure, high-end equipment can help get the look, but it’s a well structured narrative and the authenticity that get people to care.
Focus on the message first. Great production value should amplify your story, never to cover up a weak one.
For a luxury brand to execute a successful video marketing strategy, you need to first identify your goals for the campaign, which demographic you’re targeting, set KPIs to measure effectiveness, create a mood board, a strong script and accurate storyboard. Brands such as Saxon Air selected divine.media, for their video production because we were qualified to execute their projects in this way and as a result we’re proud to be their video partner.
Photo by James Neale