Think about the last time you were investing in something big. It’s guaranteed that you did your research on the product or service, it’s also highly likely that you looked at reviews as well. Why? Because a lot of people would rather someone else take the risk first. Most people are hesitant to put their trust into something unless someone else has done it first – which is why video case studies work so well.
This is where video case studies come in. It wraps up the great things about your product or service into a narrative and people love narratives! It’s the reason why we enjoy films and TV so much. By creating a video case study with a strong narrative it enables the viewer to engage with the people who appear in it.