VIDEO CASE STUDIES

Think about the last time you were investing in something big. It’s guaranteed that you did your research on the product or service, it’s also highly likely that you looked at reviews as well. Why? Because a lot of people would rather someone else take the risk first. Most people are hesitant to put their trust into something unless someone else has done it first – which is why video case studies work so well.

This is where video case studies come in. It wraps up the great things about your product or service into a narrative and people love narratives! It’s the reason why we enjoy films and TV so much. By creating a video case study with a strong narrative it enables the viewer to engage with the people who appear in it.

We want to draw the viewer in by creating empathy for your viewer, showing how your customer faced the same struggles as them. Then they align with them as they talk through the obstacles they faced. Then your business comes in, showing understanding of the problem, discussing how you’re best qualified solution provider. We then return to your customer as praise your business and how things have improved thanks to your input.

This right here is what encourages more to use your product or service.

So what is a video case study?

With a video case study we put the best brand ambassador for your business (your customer) in the spotlight and we ask them to tell their story in their own words and this forms the narrative of how your product or service has impacted them.

Sure you could write an article case study and it would be easier than planning a whole video – but from a prospect’s point of view – that case study have been written by anyone.

Video case studies instead bring your customer’s story to life, seeing your customer tell their story in their own words adds so much more credibility.

With a video case study, you can:

  • Bring your customer stories to life.
  • Build trust through customer endorsement.
  • Demonstrate your understanding of customer pain points.
  • Show how you’re qualified to fix pain points.
  • Authentic accounts based on true events.
  • Share the impact you have had on your customers to gain more of them.

So think of a video case study as living proof that your business can help other customers.

VIDEO CASE STUDY EXAMPLE

FAQ

Your video case study belongs online, it belongs on your website, part of your YouTube or Vimeo account. It should also be shared on LinkedIn, Facebook, and on Instagram’s IGTV. We recommend feature length video case studies that are shared online to be approximately 2.30-3.30 minutes long – any longer than that and they may not be as effective.

Some businesses even send video case studies to prospects as part of their sales process to reaffirm selling points and add that additional layer of trust.

£1295

Depending where you are wanting to film, a mileage fee may be added, a final cost will be provided at the planning stage.

Unfortunately, some people only focus on the initial price of the video with the goal of finding the cheapest video production company. They then sacrifice lots of time, quality and aesthetics, which inevitably leads to regret.

Leaving them to either forgo the opportunity of using a powerful marketing tool, or have to start all over again with another video production company.

  • Initial consultation to find out more about your product or service.
  • Up to 3 filming locations
  • We piece together a strong narrative about:
    • The problem the customer was facing
    • What solution you provided
    • How the solution you provided was the best.
    • Why others could also benefit from it.
  • We provide 1 full length (2.30 – 3 minutes long is suggested) cut for your website with a call to action.
  • We also provide up to 4 shorter length cuts of the video that can be shared on social media.

WHAT'S THE PROCESS?

Discovery call

First, we have an initial discussion to understand more about you, what you do, how you do it, find out more about your customers, what problem they face, how you fix that problem, then I ask you what customer story you think would be best to share for this video case study.

This information provides us with the foundation of the narrative that we will incorporate into your video case study. We also take this time to discuss the logistics of where filming will be taking place, find out what experience you have with making video content and take the details of your customer.

We will then schedule another meeting with your customer – it would be great to have a member of your team present at this meeting but its not essential. We will provide them with a brief of what we are trying to achieve with this video case study.

With your consent we may ask to record our conversation so we can focus on what you’re saying instead of scribbling notes.

Pre-production

Depending on your experience with video we may put together scripts or some bullet points to prompt you for your side of the case study’s story. We will also extract the best parts that really drive the story.

We want to build a compelling story that really engages and aligns with your audience. To do this we create a narrative from what we discussed in our initial discussion. Every compelling story has a 5 stage process:

  1. Scene setting: where your customer establishes who they are.
  2. The disruption: the problem that they faced.
  3. The recognition: you understanding their pain point.
  4. The solution: that you provided to overcome that pain point and explanation of why it was the best solution.
  5. The revolution: your customer saying how great things are, now that you have provided a solution.

In order to get an authentic response from your customer we will ask them questions or provide them with prompts to help guide the narrative. We will present this to you to ensure you are happy with it and its factually correct for the goal you’re trying to achieve.

Depending on the location, we may also carry out location scouting – this is where we will visit the location, find the best area to film based on lighting and sound conditions, some areas may be too echoey, others too bright or dark.

Part of the location scouting will include an on-site risk assessment taking into account environmental factors, as well as health and safety. Once we have all this information, we will send it to you to sign off on and we will agree a firm date for filming.

Production

The day has come for filming! We will arrive at the location and get set up. You then arrive and we get you warmed up and make you feel at ease with speaking to the camera.

Don’t worry we will guide you through the whole process, make some suggestions so we’re getting the best performance from you. We will film a few takes so we have some variation to choose from when it comes to editing.

Once the main direct to camera clips have been filmed, we will the record b-roll. B-roll is clips of you in action, not talking to the camera, carrying out a task, or even shots of the location, we may ask you to carry out some tasks that we can film to provide context to what you said to the camera.

We may have a photographer with us taking photos of the filming, you may also use these photos for your own social media.

Post-production

This is the stage of the process where we edit all of what we shot on the day of filming. We add the motion graphics of your logo, name and title.

We also use this time to correctly colour the footage and neaten up some shots so everything looks great!

We will provide you with the finished videos, fit for YouTube, Facebook, LinkedIn, your website and (if you use it) a square sized one formatted for Instagram.

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