LUXURY AVIATION ASSETS
Saxon Air is a leader in the British luxury charter aviation sector, headquartered at Norwich Airport. Operating a fleet of private jets and helicopters across London, East Anglia, and beyond, they offer bespoke travel throughout the UK, Europe, and internationally. In addition to non-scheduled charter flights, Saxon Air provides a suite of premium services including flight support, aircraft management, and tailored aviation solutions, delivering seamless high-end travel experiences.
As part of a strategic push in luxury marketing, Saxon Air partnered with divine.media, a specialist in high-end video production, to create a series of cinematic film assets. These were developed to support a major website redesign and to build a cohesive asset library for their visually engaging social media presence, enhancing their luxury video marketing efforts across digital channels.
From the outset, this project was all about capturing the essence of Saxon Air’s luxury service. We began with a detailed discovery session to understand their brand values, target audience, and goals for the campaign. This informed our creative direction, which centred around elegance, precision, and the experience of seamless private travel.
Filming took place over multiple days at Norwich Airport, London Elstree Aerodrome, London Biggin Hill Airport and in the air, using a mix of ground-based cinematic cameras to showcase the fleet in action. Every shot was meticulously designed to reflect the premium feel of the brand, smooth camera movements, golden-hour lighting, and thoughtful compositions to elevate the story visually. The feature film and the additional visual assets had to illustrate Saxon Air’s service and branding without sound. We created a short visceral narrative which captures the essence of everything the Saxon Air brand has to offer in terms of seamless travel.
Working closely with Saxon Air’s marketing team, we ensured that every asset aligned with their luxury marketing strategy. The final deliverables included a brand feature film, and a curated image bank to complement their website redesign. Each element was crafted to support their broader luxury video marketing objectives.
"10 out of 10. So happy with that! This has actually made my day, if not year."
Letty Dellaquila Communications & Partnerships Manager | Saxon Air
BEHIND THE SCENES
The video assets became a central component of Saxon Air’s refreshed brand presence. The feature film now features prominently on their redesigned homepage, immediately communicating the exclusivity and professionalism of their offering. Across social media, the shorter edits have driven higher engagement rates and significantly increased reach among their target audience.
Within the first few months of launching the new content, Saxon Air reported a marked uplift in website dwell time and user interaction, across all pages featuring the embedded videos. Their team also received direct feedback from clients noting the elevated quality of their online presence.
Beyond numbers, the collaboration positioned Saxon Air as a standout player in the private aviation market demonstrating how purposeful video production, when aligned with a well-executed luxury marketing strategy, can deliver powerful results. This project remains a flagship example of how luxury video marketing can support brand storytelling, audience connection, and business growth.